Market Segmentation of Toshiba free essay sample

Demographic Market Segmentation: 2. 1) Market Segmentation Based on Gender Groups: Gender is one of the key demographic variables for Toshiba’s market segmentation. Although Toshiba’s product line is suitable for both men and women, it is the male side that makes up the majority portion of consumers. Men have a technological world view that grew up along with industrial society (Brenston, 2007). Hence it was no surprise that Toshiba had that in mind and made its product renowned for elegance and class, which is an essential element in middle-high working class. By looking at the new Toshiba satellite television commercial (2009), one can tell that the product is targeted towards working class men as the commercial include offices and male entrepreneurs in its scene. Besides that, Toshiba hires famous female celebrities such as Japanese singer BoA and Chinese athlete Guo Jing Jing to promote their products, notable for the sex appeal towards men. We will write a custom essay sample on Market Segmentation of Toshiba or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. 2) Market Segmentation Based on Marital Status: Toshiba target established families rather than single bachelor for its home appliances products. Family-size refrigerators, washing machines, or to the extent of rice cookers make up the majority part of Toshiba’s home appliance’s product line compared to the business-use product line (Toshiba, 2009). It makes sense that family posses a bigger consumer than single men and women. By targeting their market to the family group Toshiba would increase their revenue and maximize the profit. 3. )Social-Economic Market Segmentation: 3. 1) Market Segmentation Based on Lifestyles: Lifestyle signify how a people live, the patterns of belief and action characteristic of a people life. By segmenting the market through the pattern of lifestyle, companies can create the products that match the consumer’s aspirations. During the time when people are living in village, their lifestyle is simple. Therefore, electronic devices produced on those times were designed accordingly to the lifestyle that meant for convenience. When people’s lifestyle is more modernized and urbanized, electronic devices companies started to create more products that can make life comfortable. Today, electronic devices not only offer functions to people; but also a part of fitting decorations for the home. Recently, many people lean towards green lifestyle and this has motivated many companies to focus on this potential market segment (TreeHuggerHaven. com, n. d. ). They are looking to develop products that are less harmful to environments which encourage people to buy the products due to this trend. According to Kenney (2007), Toshiba got the gold rate standard in green electronic industry from Green Electronics Councils Electronic Product Environmental Assessment Tool. From segmentation of lifestyle, Toshiba can attract people’s interest from their daily attitudes or trends, and revolutionize new products to suit the customers. Toshiba increases the selling through leading consumers into expenditure and consumption of the company’s products. This is what we call marketing strategy (Cahill, 2006). 3. 2) Market Segmentation Based on Social Class: Income has determined the purchasing power of an individual. As the income increases, the power to make purchases become higher. Therefore, the upper class is capable of purchasing more goods and services. However, Toshiba is not focusing only on upper class segment. They understand that upper class is not the majority of society (Abercrombie et al. , 2000). Hence, Toshiba produces the products that are equally distributed to upper, middle and lower class to earn maximum profit (Toshiba, 2008). Although the products for middle class and lower class may get lower returns per unit, the proportion is larger. This is due to the fact that electronic devices played main role in our daily life today. Some electronic devices are the basics requirements of each family. For the upper class, certain products are designed to be more luxurious. Human psychology has proven the passion of human soul for materialisms, which focuses on wealth, possessions, image and popularity as well as psychological needs (Kasser, 2003). Therefore, upper class people may only demand electronic devices that are special and luxury. Although th ese kinds of products are less in the market, the return profit from each unit is bigger. Toshiba can get the support from whole market only if they emphasizes on all the social classes’ market segment. 4. ) Geographical Variables: 4. 1) Market Segmentation Based on Climates: In terms of climate market segmentation, Toshiba distribute their product with different functions on different climate based on what a country faces. Examples are the European countries that experienced winter. Their weather is humid and cold, making it is hard for the clothes to dry. Hence Toshiba added a drying function on the washing machine that they sold in those countries. However, countries in Asia have hot weather thus it is easy to dry clothes. Therefore, Toshiba add on other functions except the drying function on the washing machines they sold for Asian’s consumer. As global warming became a serious issue now, consumers are thinking more and more about impact the products have on this planet. As a result they are looking for brands and products that are committed to the environment (Maria Repole, 2009). Therefore, Toshiba start to tackle climate change by providing more energy efficient product and new recycling programs on their product. By doing this, consumers are willing to accept their product as Toshiba is reducing their product impact on the environment. Moreover, Toshiba is also moving towards solar photovoltaic systems business that is highly recognized as a solution to global warming (New Materials Asia, 2009). 5. )Behaviour Market Segmentation: 5. 1) Market Segmentation Based on Usage Rate: Toshiba uses the concept of usage rate to separate customers into light, medium and heavy consumers. Heavy users obviously contribute more to turnover than light or medium users. The objective of an organization should aim to attract heavy users who will make a greater contribution to company sales (Birch, 2008). Toshiba divides the buyers of its product by estimating the usage rate of each group of consumers. For the heavy usage rate consumers, their turnover rate is high and they always looks for quality products that pro-long the usage life whereas medium usage rate consumers are looking for products that only provide significant function. Light consumers are new to purchase electronic products and always look for the basic function as their needs. Pareto principle, 80/20, state that 80% of sales are come from 20% of loyal customers (Azad, 2007). Although Toshiba target the heavy usage rate consumers in the market, it also produces products that are suitable for medium and light usage rate consumers to maximize the profit and generate new loyal customers. 6. )Recommendations: Nowadays, woman is getting increasingly important in market share and is has greater interest in electronics than ever before (White, n. d. ). Therefore, Toshiba should work towards this line by create products that can meet the needs of woman. For example, products should be created with features such as easy to operate, well-designed and others. Besides that, Toshiba also should concern about the counterfeit products which may hurt the reputation of Toshiba. As Quirk stated that there is an increase in the number of counterfeit parts from China. 7. )Conclusion: In conclusion, market segmentation helps Toshiba to determine how well their product services meet the target market and identify the most and least profitable customers. Beside that, market segmentation also helps Toshiba to control their prices by comparing with others competitors so that Toshiba can remain competitive in the market. According to Morton, she has stated that the more effective in improving marketing strategies and tactics with characteristics derived from market segmentation, the more likely it will convert target market members into customers.

Application Essay Sample to Get Into the University

Application Essay Sample to Get Into the University Contribution by the school of art and science Once I enroll in the school of arts and science, I expect my career to be improved by the knowledge from my tutors and also from the colleg3e archives that include materials used in their one and a half decades of operation. Apart from that, I expect the Penn community to provide a good ground for my projects. This will help on reducing my traveling expenses during project writing. In addition, this will help me give back to the community as my findings will be relevant to the issues on the ground The unique aspects of the University of Pennsylvania As the university draws its students from all over the world, I expect my stay in the university to provide me with a chance to interact with persons from diverse cultures. This will help me increase on general knowledge as well as getting first hand information of people from various places. The university has campuses situated in different parts of Penn. I believe that the university will thus give me a chance to transverse across Penn and eventually learn a lot about the community and traditions of Penn. Conclusion Apart from academic qualification I believe that I will have benefited from the vast of knowledge about the state as well as giving back to the state at the end of my course. This mutual benefit, I believe, shall be a boost when I get into the job market. I also believe that at the end I will have contributed to the growth of Penn community.

Animals Intentional Literary Effects In Miss Julie

Animals Intentional Literary Effects In Miss Julie In Miss Julie, Julie’s dog, Diana, serves as an embodiment of Julie’s fate. Diana gets into an affair with a pug of lower standing, the â€Å"gatekeeper’s pug†. Through the use of antitheses- purebred bitch and gatekeeper’s pug it foreshadows the future dualism- aristocrat and commoner where Julie transcends her social boundary by having a sexual affair with Jean. This parallelism follows that just as Diana faces severe consequences for her actions â€Å"that Miss Julie won’t allow†Ã‚   [ 2 ]   , Julie’s sexual folly has dire consequences. Julie in demanding Christine prepares â€Å"some filthy muck†Ã‚   [ 3 ]   for an immediate abortion conjures ideas of death, termination and annihilation engendering in readers an ominous, apocalyptic mood which foreshadows Julie’s termination of her own life. Coupled with the sensual engagement with the use of an olfactory imagery in â€Å"the [abortion potion] smellâ€⠄¢s infernal†Ã‚   [ 4 ]   , it has overtones of fiendish punishment creating an image of hell, invoking in audience the wrathful punishment for follies such as these, heightening the foreboding sinister horizon ahead. After Julie’s sexual folly later on in the play, audiences are once again reminded â€Å"She, who all but had poor Diana shot for running after the gatekeeper’s pug!†Ã‚   [ 5 ]   , provoking heightened apprehension of Julie’s punishment as has been prescribed to Diana. Miss Julie then â€Å"enters in travelling clothes with a small birdcage.†Ã‚   [ 6 ]   By engaging audience with a visual image, it explicitly shows Julie is trapped just like the bird in a small birdcage. The bird’s confinement in this tiny cage is symbolic of Miss Julie being trapped by the consequences of her action for which there is no absolving. This parallels Julie’s anguish at recognizing her actions are unforgivable and would not be pa rdoned. Eventually, Jean snatches the bird from Julie, â€Å"takes it to the chopping block and picks up the kitchen axe†Ã‚   [ 7 ]   . This act of snatching the bird from Julie is symbolic of Jean taking control of Julie and Julie losing control over her own being. The killing of the greenfinch foreshadows Julie’s eventual suicide. Like the Finch who dies at the hands of Jean, Julie’s eventual suicide death is dictated by Jean and is emblematic of patriarchal society. Preceding this, arising from her aristocracy, Julie asserts dominance over Jean who belongs to the working-class. Contrastingly, this very act of snatching the bird and Jean â€Å"bringing down the axe† signifies the reversal of roles on grounds of the more dominant sex regardless of economic position.   [ 8 ]   Jean’s act, true to social Darwinism, clearly show that it is the male that defines the female, it is he on whom she will hinge her existence into, her existence is lar gely defined by how he allows [or not] it to be.   [ 9 ]   Like the Greenfinch, Julie succumbs to her own ruin, analogous to female sensibility succumbing to the male, phallic, patriarchal order, reaffirming man’s control over human affairs.   [ 10 ]    Similarly, like the death of the greenfinch which cannot survive outside, and who is saved through Jean’s brutality, Julie’s death is an escape. Julie’s eventual suicide dictated by Jean is the fulfillment of the sado-masochistic ritual where the victim desires her fatal end, the consummation of her masochistic fantasy.   [ 11 ]

Philosophy in education Essay Example | Topics and Well Written Essays - 250 words

Philosophy in education - Essay Example t it argues that the same tried and true methods and subject matter should continue to be taught to the next generation of students do the fact that it is both tried and true and has informed the preceding generations. On the other hand, progressivism takes the more â€Å"liberal† approach in positing that individuality, progress, and change are key cornerstones of a truly great education (Labaree 281). Naturally, he progressivists approach to education has been largely informed by many sociological, anthropological, educational, and psychological breakthroughs of the 21st century. If one were to choose to follow a strictly perennialist approach to education, a very formulaic approach would ensue; one that placed a high level of emphasis on utilizing the relevant and historical primary texts that have informed education and thought throughout the centuries. For instance, a class on music would be taught focusing upon classical music theory, the works of Brahms, Bach, and Beethoven, and healthy amount of analysis and discussion of the symphony and the role of chamber groups. In this way, contemporary writings or the introduction of new material, rock n roll, jazz, or even swing music would likely not be included. It is the belief of this particular student that the best approach is thereby the progressivist approach. Due to the fact that our world continues to change at such an alarming rate, focusing solely and single-mindedly upon a strict interpretation of classical texts, and the ways in which knowledge has been inferred for hundreds even thousands of years may not be an appropriate way to better the learning understanding of the pupils involved in the process. Although the progressivists also exhibit some shortcomings, it is the belief of this author that such an approach could better inform the next generation of open minded professionals with regards to the key information they should seek to

Marketing Research Case study Example | Topics and Well Written Essays - 250 words

Marketing Research - Case Study Example If the second sample provides similar results then the remaining funds from the $30,000 can be rolled out across the nation. Some of the strengths of this may be that if it is the case that the initial pilot sample was not representative than a new strategy can be devised, however if the pilot example is representative than we have a good understanding that the expanded study will generate positive results. 2. What could be the ramifications of your budget decisions? Solution: The ramifications of my budget decision could be described as being low risk modest return. If it is the case that the second pilot study does yield positive results than we know that our approach to gathering information is sound and as such we can roll out our program into different markets. Moreover if we learn that we have generated some sort of false positive in the premier pilot study than it may be that we should have to completely reevaluate the way in which we collect the data. If the former case holds true we would be rolling out approximately $30,000 and would generate effective information for the company to modify their marketing strategies but we would also be taking company money that could be spent on other internal projects.

Dead Man Walking Essay Example for Free

Dead Man Walking Essay When a criminal is constantly nagged and abused, condemned and ostracized by society, he turns into a viler and bitter individual. The inner core of every human being is essentially divine, even that of the worst villain. It just needs to be revealed to him to help him align himself with his true personality. This process is inner revelation. . It is only the blazing fire of Divine Knowledge that can illumine him from within. This instrumentality of Divine Knowledge can make him a worthy individual and citizen. This being the truth, one finds it difficult to agree with Gregory Baum that religion is often ambiguous in its effect on society. He further asserts that religion can be used to justify unjust social circumstances. Such possibility occurs when the tenets of religion are misunderstood and implemented wrongly. Misapplications will produce unfavorable results. Moreover, the interpretations of moral and ethical values need to be molded as per the demands of the time, and the prevailing social conditions. Poverty is the one big reason due to which an individual takes to the path of crime. The rich have a role to play here. â€Å"†¦the message to the rich is that they must be intelligent enough from time to time to help the poor, because this is the way by which they will become richer still. †(4) Sister Helen Prejean, author Dead Man Walking takes the right stand on social issues, presently capital punishment, and thus serves the true cause of Catholic Church. What is it to undergo the death penalty†¦. The best part of the death is the surprise element of it. But in case of legal death penalty, the suffering begins from day one the arrest of the individual, and when the realization dawns on him that he is liable for death penalty. He hopes against hopes that he will survive somehow. The suffering gradually increases, till that stunning moment when he is finally sentenced to death. Then he â€Å"would wait and weep and wear out. †(8) The condemned one begins to die at every moment thereafter. Patrick Sonnier, who had killed two teenagers, was one such individual. Now there are five parties concerned in the final scene of the drama of execution. The condemned prisoner, his family, the State, the Prison Administration and the men whose job is to execute the prisoner to snuff out his life! In 1982, Sister Helen Prejean became the spiritual advisor to Patrick Sonnier, months before his death in the electric chair of Louisianas Angola State Prison. The ‘battle’ between the spiritual principles and the ‘State Killing’ of a man with the God-given soul commenced. Christianity stands for love and pardon. The Catholic nun condemns capital punishment on moral grounds. An imperfect society doesn’t own the right to award death penalty. Many serious crimes are committed in a state of momentary anger. Has death penalty put an end to murders and rapes? The remedy to arrest the trend of heinous crimes lays elsewhere. Helen Prejean’s book is topical and it has international importance. Another startling and well-substantiated revelation in the book is poor African-Americans in the â€Å"Death Belt’ are most likely to be executed. If their crimes are against whites, the chances of death penalty are even more. Sociologists-where are you? What do you think of this serious anomaly? â€Å"Thou hast made me endless, such is thy pleasure. †(1) You have no right to extinguish the life which you have not kindled. This book saw the light of the day under strange circumstances. Prejean writes, â€Å"When Chava Colon from the Prison Coalition asks me one January day in 1982 to become a pen pal to a death-row inmate, I say, Sure. The invitation seems to fit with my work in St. Thomas, a New Orleans housing project of poor black residents. Not death row exactly, but close. Death is rampant here-from guns, disease, and addiction. Medical care scarcely exists. †(Prejean, 1994, p. 3) The third and the fourth sentences of the book in chapter 1, give firm indications about the fertile ground for the crimes. Prejean is a Catholic Nun. She is asked to be associated with an about-to-be-hanged criminal. How Divine Forces will tackle the Satan? Her first mental reaction was, â€Å"I wonder what I can say to this man. What will he have to say to me? †(Prejean 1994, p. 4)Now the question is how the Catholic Church and social reformation and rehabilitation of the poor and the downtrodden are compatible. The practical problem is, â€Å"The mandate to practice social justice is unsettling because taking on the struggles of the poor invariably means challenging the wealthy and those who serve their interests. † Comfort the afflicted and afflict the comfortable-thats what Dorothy Day, a Catholic social activist said is the heart of the Christian gospel. 1 (Prejean 1994, p. 5) Rabindranath Tagore writes, â€Å"thou keepest company with the companionless among the poorest, the lowliest, and the lost. † (2) â€Å"These are poor societies which have too little, but where is the rich society that says, â€Å"Halt! We have enough! †(5) But when religion develops an agenda to tackle the social problems, several practical situations come to the fore. Social issues are interlinked to politics and economics. Nuns are not social workers in the pure sense, they are religious preachers. They are there to tell you about your personal relationship with God, kindness to others, inner peace and the promised heaven, at the end of this life. Politics is not a respected ‘profession’ in any country of the world. Religious preachers are ill-equipped to deal with the segments of administration like, bureaucracy, police, politics and judiciary. The continuous interaction is difficult, for every church-going individual may have one problem or the other Sister Marie Augusta Neal, S. N. D. deN, set her thinking straight and changed her perception, as for remaining on the side of poor. She quoted the religious authority for her stand. She was s sociologist. She argued how fighting for the glaring inequalities in the world and the religious preaching needs to work together. Apolitical does not mean that you have to side with oppression. For every argument of Prejean, she had well-founded counter arguments, based on religious revelations of Lord Jesus. The Gospels record that Jesus preached good news to the poor, she said, and an essential part of that good news was that they were to be poor no longer. â€Å"Which meant they were not to meekly accept their poverty and suffering as Gods will, but, instead, struggle to obtain the necessities of life which were rightfully theirs. †(Prejean, 1994 p. 6. â€Å"Give me the strength never to disown the poor or bend my knees before insolent might. (3) Conclusion: Reading more religious texts is not the solution to the vexed problems of the day, including crimes, â€Å"More education can help us only if it produces more wisdom. †(6). Religious tenets are the revelations of the Perfect Masters (Divine Personalities or Realized Souls), so there is no question of ambiguities in them. Ambiguities are in our understanding. Gregory Baum is one such individual. Mind-level thinking fails to understand the revelations of the souls which have transcended the mind-barrier. In that level it is perfection all around. Initially, Prejean had problems of understanding the religious tenets. As would be seen from the passages analyzed above, she was able to cross that confusing barrier of the mind, and then her religion began to inspire her to secure social and spiritual justice and she realized that fight for social justice is the divine ordained duty! It is the highest spiritual demand! Adhering to religious principles doesn’t mean that you need to suffer in poverty, â€Å"where he pattern of living and working are not only profoundly unsatisfactory but also in a process of accelerating decay. †(7) This decay leads to serious crimes. References: Dead Man Walking: An Eyewitness Account Of The Death Penalty In The United States: by Helen Prejean (Author) Paperback: 288 pages Publisher: Vintage; 1st Vintage Books edition (May 31, 1994) ISBN-10: 0679751319 ISBN-13: 978-0679751311 Tagore, Rabindranath . Book: Gitanjali; Macmillan Co. Ltd, London-1962. 1) P. 1, (2) P. 8, (3) P. 28, (8) p. 84 Schumancher, E. F: Book: Small is Beautiful: Publisher: Radha Krishna, Daryaganj, New Delhi (India) (4) P. 19, (5) P. 21 (6) p. 73 (7) p. 159

Horror Stories by Stevenson and Greene Essay -- Horror Stories Stevens

Horror Stories by Stevenson and Greene Horror stories are an excellent traditional genre. This genre has been around for almost as long as stories have been told. In this generation there is not much that can really scare us, but what does actually make a good horror story? Horror stories need to have a good and intimidating storyline, it needs to play on people's fears, it also needs to give its audience a real thrill and send chills down their spines. The horror story may be based on phobias, superstitions, murder or science fiction. Horror stories that involve science can be really scary sometimes, as this modern world is vastly developing, and we sometimes wonder what science can do. If a relatively small atom bomb can wipe out a large city than science can basically do anything, and this is what scares us. What also really scares us, is when a horror story is based on something we know little about, "the unknown," this includes aliens, monsters etc. Horror stories contain lots of tension and suspense; it has got to keep its readers on the edge of their seat, making them think what's going to happen next? A good horror story usually involves some kind of history, something that has happened in the past, this creates tension, suspense and creates and element of mystery for the reader. When humans don't know something, their hormones naturally make them want to know the thing even more; this is why the element of mystery and the suspense works really well in horror stories, luring the reader onto reading the rest of the story. In a horror story, lots of imagery is used, to create an atmosphere, this includes darkness bad weather, blood, death, also symbols of horror such as crows and the devi... ... think someone died because he was frightened of the dark, but when you think about it is kind of believable how he may have been so scared, that it just caused his body to stop working. I think horror stories have remained so popular because as humans we like getting a thrill. Horror stories are traditional and even in the times of the cavemen horror stories were told, and now these stories have advanced and can be very interesting. Although we don't like to be frightened, have nightmares and have our heart pounding really fast, the comfort comes when we realise that the horror isn't real (unless it is), and we can have a sigh of relief, and the feeling is good when we look at the horror and reflect it to our own lives, which makes us feel safe. This is the same for nightmares, the feeling comes when we wake up and realise the nightmare wasn't reality.