Wk 4 BA541 Asign Interacting with Customers Essay

Wk 4 BA541 Asign Interacting with Customers - Essay Example (Global Logistics, n.d.) Currently, the company offers business tips, recipes for diet enthusiasts, rebates, membership programs, etc. (Kraftfoodservice, n.d.) To gather data, the company checked sales of their different product lines, conducted customer interviews, used technology like the Internet, etc. Interactivity, email and wireless communication are greatly involved in their strategies as evidenced on their website. Kraft is very successful in being the premier relationship company in its industry with its superconsumers currently estimated at 2.4 million. (Yoon, E., Carlotti, S. & Moore, D., 2014) Ford Motors was able to become a premier relationship company by improving its image and products. The company gets feedback from blogs and chat rooms. It has also come up with several endeavors designed to increase the satisfaction and experience of its customers like setting up self-service websites for visitors and dealers and a direct dialogue channel for car owners. (Ford’s Innovative, n.d.) Interactivity, email and wireless communication also figure in a lot in Ford’s strategy as evidenced by the programs they have implemented. I can say they are successful in being the premiere relationship company in the automobile industry because they have been popular with customers even outside America. Anadarko has made itself closer to its customer by being very visible in their humanitarian endeavors. It supports Habitat for Humanity, Junior Achievement and United Way and has employed strategies that have allowed it to market around 3 billion cubic feet per day in North America. (Community Involvement, n.d.) On its website, Anadarko has provided links to make the reachable to investors and other queries. As with most companies nowadays, interactivity, email and wireless communication are involved in building their relationships with customers. The email addresses of the key people in their