MRKT Assignment Example | Topics and Well Written Essays - 250 words

MRKT - Assignment Example Imber’s , Jane, and Betsy-Ann Toffler’s dictionary states the meaning of alternative media as channels of in-store promotions, shopping cart advertisements, video kiosks in shopping malls, business publications, trade journals, flyers, and telephone directories. While researching for this paper, I came across the business card of a divorce lawyer James A.W. Mahon on a blog of Alex Beker related to creative ideas. The card could be torn in half and both the sides bear the same details for the clients. This is an alternative source of promotion for the service as it involves no print, electronic and the outdoor mode of advertising. This innovative idea of a business card would be enough for James to generate a buzz in the market and build a strong clientage and he may also not have enough capital to advertise on the mass media which is an expensive vehicle. Works Cited Imber, Jane, and Betsy-Ann Toffler.  Dictionary of Marketing Terms. Hauppauge, NY: Barron's, 2000. Int ernet resource. Beker, Alex. John St. Toronto. James A.W. Mahon Divorce Lawyer. Alex Beker 2007. Internet Resource. http://scratchyourhead.blogspot.com/2007/01/john-st-toronto-james-aw-mahon-divorce.html